GDC Next


The App Developers Conference (ADC) serves the non-game and enterprise app developer markets - with topics bridging the gaps between app creation, UI/UX, security, marketing and business. With hundreds of new apps being released everyday, how do developers chart the proper, practical course to relevancy and viability?

What Kinds of Apps Will Be Covered?
Everything from lifestyle to corporate and enterprise apps, health and wellness, education, and entertainment. Organizers will be recruiting the very best app creators, whether they are on mobile devices, the web, or beyond, and getting them to present their best practices to attendees.

What Topics Will Be Covered?

Design & UI/UX: Tools and systems to create compelling user experiences
Business & Marketing: Developing a business plan, running a business, marketing your apps, and crafting the right strategy
Programming & Architecture: Tools, platforms and the operating systems of today and tomorrow

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iBeacons, BLE beacons and Everything in Between: Unpacking Proximity Sensing Technology
John Donohoe (Sequence)
Apple has created a lot of buzz around Bluetooth Low Energy with their release of iBeacons, but there is still much to be explored and understood about this emerging technology. Sequence creative director John Donohoe will help sort through the common misconceptions about proximity-based sensors by discussing the fundamentals of the underlying technology and its common applications. This presentation is designed for product managers and user experience designers who are new to BLE beacons, but is also suitable for anyone interested in getting past the "magical" marketing videos to hear the real deal.
Mobile Conversion is Broken: How To Fix It with Smart Mobile Design
Mike Mace (
In 2013, mobile shopping traffic and sales set unprecedented records. On Cyber Monday, 1/3 of online traffic came from smartphones and tablets. However, analytics companies report conversion rates are only 3% on tablets, and less than 1% on smartphones. This gap between mobile traffic and conversion leaves developers and UX designers with the daunting challenge of more effectively designing for a multi-device world. After conducting thousands of mobile user tests on e-commerce sites, we have uncovered the real problem is not smartphones themselves, but the designs of mobile shopping sites which often discourage consumers from buying, and can actually drive them away. In this presentation, Mike Mace will reveal these mobile design issues, and provide attendees with useful tips and real-world case studies on how to do mobile commerce right.
Designing a Co-viewing Experience: Finding the Balance Between Two Screens
AJ Kiefer (Sequence)
With the increasing ubiquity of mobile devices and the continual evolution of audio-synchingtechnology, the second-screen application space is starting to fill up rapidly. But how can you ensure that your second-screen experience is enhancing the primary screen experienceand not detracting from it? AJ Kiefer, Managing Creative Director at Sequence, will share recent learnings from client projects and research into the rapidly growing second-screen spaceand help provide some starting points to crafting the perfect co-viewing experience.


Erik Loehfelm
Universal Mind
Erik Loehfelm is the executive vice president of user experience at Universal Mind. In this role, Erik leads the UX team responsible for developing new, immersive experiences for the web, mobile and embedded systems. With a deep knowledge of the ways people interact with technologies, Erik ensures user experience is about elegant design, usability, performance development and physical context, and how these elements come together to create a holistic experience for people. Erik oversees interaction design, user testing, UI design and vision prototyping at Universal Mind, and determines where the company should make investments to deliver highly immersive experiences for its customers.
Sandeep Sood
Sandeep Sood is a software visionary who founded Monsoon Company in 2001. Monsoon conceptualizes, designs, develops and markets mobile and web applications that help business thrive in a connected world. He has worked with companies such as HP, Cisco, Novartis, the Academy Awards and the NBA to help them get their ideas off the whiteboard and onto people's devices. He launched BioBeats in 2012, which allows users to measure their heartbeats on the iPhone and fuse them with music. He is active on the speaking circuit, and has shared ideas at SxSW, TED and TiE. He is also an avid writer of screenplays and shorts.


Anyone with experience or interest in the development, design, production, sales and marketing of today's and tomorrow's video games.
  • Developers
  • Engineers--hardware and software
  • Artists/Designers/Creative Directors
  • Content Managers
  • Sales/Marketing Professionals
  • Venture Capitalists & Business Development Professionals
  • Research and Development Professionals
  • Information Technology & Quality Assurance Professionals
App Developers Conference


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